
And Here’s the Kicker: Conversations with Top Humor Writers About Their Craft
by Mike Sacks
2009 • Writer’s Digest Books
Even if you’ve never written a kicker, you’ve definitely laughed at one.
In comedy, a kicker is an extra one-liner thrown in after the punchline to get a laugh on top of a laugh. In his book, journalist Mike Sacks has made a solid hit out of chronicling 21 writers at the top of their field. (Or at the bottom of their glass, which is definitely half-full… of hot air.)
And Here’s the Kicker is a striking look into the history of comedy that reveals more than you’d expect: that if you’re really good at writing it, comedy pays well; that many comedy writers have OCD (or like to think that they do); and that comedians’ ‘lucky breaks’ come only after years of working hard on their craft.
As Simpsons’ writer George Meyer says, “I used to berate myself if I couldn’t think of a killer joke for every spot, but I gradually eased up on that. You can’t keep bitch-slapping your creativity or it’ll run away and find a new pimp.”
Sure, there’s “quick and painless advice” for aspiring humor writers and a stellar list of expert-recommended books and shows, but even if you’re the type who’d rather watch the finished product than learn about how the magic was made, Sacks’ book has enough payoffs, kickers and laugh-out-loud anecdotes to reward the effort of reading it.
For one thing, it provides deep insight into how comedic sensibilities have changed over the years.
Start with one of the best jokes Dick Cavett wrote for Jack Paar on The Tonight Show in 1962—a guest intro that went, “Ladies and gentlemen, here they are… Jayne Mansfield!” Follow that with our current love of awkward setups and naturalistic dialogue from Stephen Merchant (writing with Ricky Gervais) in the British Office and Extras, and you’ll see how far we’ve strayed—before circling back around to pay off the setup.
Humor’s a complex task and this is a fascinating history of the genre. From Dick Cavett explaining how his politically-charged humor brought forth the wrath of Richard Nixon to Irving Brecher talking about writing for the Marx Brothers after penning a little something called The Wizard of Oz.
Larry Gelbart describes his start in radio at age 16, what it was like to write for Bob Hope and Sid Ceasar, the thing he hated most about MASH and the woes of creating Tootsie, which was nominated for a screenwriting Oscar despite having too many writers “muddying the vision.”
He says his parents’ comedic sensibilities were very different: “My father would tell a joke like, ‘A bum came up to me and asked for a bite, so I bit him.’ My mother would probably have just made some smart-ass comment like ‘Anybody can be a bum today.’”
Gelbart himself was not a bum, though this quote implies he must have sat on his a lot: “Any day that I don’t get to write something—anything—is a day I have to spend being someone other than who I am.”
George Meyer (The Simpsons) describes his childhood, too: “I wanted to be a priest, then a ballplayer, then a Bond villain. I wanted a lair that was equal parts comfy and death-dealing.” He says he watched a lot of TV as a kid, but it wasn’t thrilling. Then he utters the most profound truth ever stated about the being a kid watching TV:
“It was like a piece of gum that you’d been chewing for a while but were too lazy to spit out.”
As if that’s not enough, there’s Todd Hanson (The Onion), Harold Ramis, Al Jaffee (Mad Magazine,) David Sedaris, Mitch Herwitz (creator of Arrested Development,) Dave Barry, Larry Wilmore (The Daily Show’s ‘Senior Black Correspondent’,) Dan Mazer….
Mazer, co-writer of Borat, Ali G, and Brüno, explains the two keys to comedy. “One is character…jokes are one thing but without a convincing protagonist and somebody you care about, your comedy is on a path to nowhere. Number two is to have a voice. Have an opinion. You should try and say something.” He praises Sacha Baron Cohen’s ability to never break character, even faced with arrest—which on Borat alone was 36 times.
And Here’s the Kicker also trashes any myths about the business being romantic.
Allison Silverman, the co-head writer/co-executive producer for The Colbert Report (who’s also written for Jon Stewart and Conan O’Brien,) describes the complexity of her job. “You’re writing on a lot of levels. Stephen Colbert is a person who plays himself. So, as a writer, you have to consider what you want the character to say. You also have to figure out what the real Stephen is saying. And how the audience will react to all of it. And how the guests will respond. It can be overwhelming.”
But as one of the most influential female writers in TV comedy, you can see that she’s up for the task when she describes her typical day on the show. Writing starts at 9:30 after having read the papers and watched news shows. By 1:00 the writer’s scripts are in and editing begins. Final drafts are done by 4:00 and rehearsals starting at about 5:30. Until roughly 6:30 the jokes are refined even more before taping begins at 7:00.
The next day, they do it all over again. Doesn’t that sound like fun?
George Meyer sums it all up when he tells writers to “Experience as much as you can and absorb a lot of reality. Otherwise, your writing will have the force of a Wiffle ball.”
My advice is to absorb as much of this book as you can. It just might be the kick in the pants you need to stop being lazy and start writing funny. Or at least get up for fresh gum.