New Choir Website, New Digital Voice

The Victoria Philharmonic Choir wanted a new website to make it easy to find concert information and buy tickets. I suggested we could rebrand the organization to reflect the choir’s professionalism and dedication, but also encourage patrons to sign up for updates and learn more about the choir’s history.

I started by restructuring the site architecture and chose a visual scheme that would make their site (literally and figuratively) visible to patrons of all ages. From there I polished and added to their messaging, included rich content such as buttons, photos, a media gallery, and countless helpful links, added archive materials, and invited photographer Frank Lee to capture the choir in rehearsal:


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