Copywriting

Veer: Visual Elements for Creatives

Imagine Getty Images’ little brother as a celebrated hipster designer, and you’ll get the Veer brand. More than just licensing photos, illustrations, and type, Veer was all about inspiring creative excellence in our customers.

I was with Veer for nearly three years before it eventually sold to competitors and was taken down. Here’s a look at just a few of the pieces I helped create in its heyday.

Needs catalog
The top designer and I were tasked with creating Veer’s most luxurious print piece. The concept was to delve deeply into the human experience. Each spread evokes a different human need, such as laughter, romance, safety, or freedom. I’m proud to have contributed concept and copy as well as several visual ideas. Also proud that this won props from Applied Arts and The American Graphic Design Awards.

Needs catalog - cover

A Little Bit Of… type catalog
A tiny look at Veer’s giant font collection.
LittleBitofType

New Old catalog
Since today’s grannies today are more likely to heli-ski than sewing bee, we decided to explore the new face of old. Contains extensive statistics, original interviews, and era-appropriate song lyrics that capture each section’s theme. [Won kudos from Applied Arts.]
NewOld_UnderMySkin
Lee Houghton - inside cover

The monthly Visual Elements Catalog

No one was excited about marketing food photos—until I wrote this:
Marketing Food Images - Veer


One of my favorite tasks was writing Merchandise Blurbs for Veer’s in-house store:

Veer BriefcaseKERN jersey


After cranking out even more concepts and copy for the website, ads, and customer gifts, I’d take a minute to exhale Veer’s weekly marketing emails, such as Tap into Talent, or their highest revenue generator: It’s Marchandise!

Screen Shot 2017-11-10 at 1.50.59 PM


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